Quirks Chicago – April 2026 – LβOreal
π₯ Hot take: most of what you’ve heard about AI and shopping behavior is either overhyped, unproven, or just plain […]
π₯ Hot take: most of what you’ve heard about AI and shopping behavior is either overhyped, unproven, or just plain […]
When a shopper asks ChatGPT what protein powder to buy, which laundry detergent works best, or what OTC pain reliever
Pre-testing said the new Lay’s packaging would work. Pre-testing was only half right. The real story lived on the shelf
The digital shelf is crowded. But visibility alone doesn’t equal velocity. Let’s say your product shows up in search results.
Macro shifts like GLP-1 adoption, AI shopping, and the Zero Consumer are reshaping the marketplace. But here’s what most brands
Curious how CPG leaders are moving fast, but still making calculated decisions based on solid data? If you’re headed for
Join us at Insights Lighthouse during CES this week! Natalia Tomaszewska- Lumpkin, MBA from PepsiCo will be joining our co-founders,
Did you know that Nailbiter ended the year ranked #5 in Greenbook‘s GRIT Top 50 Most Innovative Insights Supplier report?
Will you be at Esomar Trends Horizon in Washington DC this week? Be sure to block your calendar to join
We’re having great conversations here at Insights Association‘s Corporate Researchers Conference. If you’re wondering how technology can power game-changing data