The Halo Problem: Why Survey Data Overstates Trends
Consumer insights is having a strange moment. There is more data available to researchers than at any point in the […]
How Consumer-Led Innovation Wins at Shelf
Most new product failures do not start as bad ideas. They start as good ideas evaluated by a broken process.
Win the Season or Lose the Shelf: The Shopper Behavior Behind Display Activation ROI
Every seasonal activation is a compressed, high-stakes bet. Brands spend months designing displays, negotiating with retailers for floor space, and
Developing a Winning E-Comm Playbook
There’s a phrase that gets thrown around a lot in e-commerce strategy meetings: “We need a playbook.” It sounds right.
Why Watching Beats Asking: What Coca-Cola Learned about Innovation
Please watch this compelling co-presentation with Summer Bell, Human Insights North America at The Coca-Cola Company, and Amishi Takalkar, Co-founder
Nailbiter Uncorked – June 2026
Nailbiter recently hosted our latest “Nailbiter Uncorked” session in Chicago, and it was a fantastic opportunity to pull back the
“All In” on Protein: What Nailbiter and PepsiCo Proved
The protein trend is not subtle. 86% of Americans are actively adding protein to their diets, and 70% want salty
Quirks London – May 2026 – Ornua
Your category team has a map of the competitive landscape. The problem? Consumers don’t follow it. Today, we’re showing what
IIEX DC – April 2026 – Pepsico
Why does everything suddenly have protein in it? 🤔 Protein is everywhere right now. But being everywhere and winning are
How Gen Z’s Planned Shopping and Private Label Trust Is Rewriting the Rules for CPG Brands
There's a version of the Gen Z shopper story that brands love to tell. They're impulsive. They're influenced by TikTok.