The Halo Problem: Why Survey Data Overstates Trends
Consumer insights is having a strange moment. There is more data available to researchers than at any point in the […]
News & Updates
How Consumer-Led Innovation Wins at Shelf
Most new product failures do not start as bad ideas. They start as good ideas evaluated by a broken process.
Why Watching Beats Asking: What Coca-Cola Learned about Innovation
Please watch this compelling co-presentation with Summer Bell, Human Insights North America at The Coca-Cola Company, and Amishi Takalkar, Co-founder
How Gen Z’s Planned Shopping and Private Label Trust Is Rewriting the Rules for CPG Brands
There's a version of the Gen Z shopper story that brands love to tell. They're impulsive. They're influenced by TikTok.
Is Your Brand in AI’s Consideration Set? Why the Answer Matters More Than Ever
When a shopper asks ChatGPT what protein powder to buy, which laundry detergent works best, or what OTC pain reliever
Nailbiter ended the year ranked #5 in Greenbook
Did you know that Nailbiter ended the year ranked #5 in Greenbook‘s GRIT Top 50 Most Innovative Insights Supplier report?
Practical Advice for High-Quality Shopper Insights
Survey data shows what consumers claim they want and think they did. At Nailbiter, we capture what they actually do.
Understanding Carting Behavior for Better Online Profitability [BONUS: Thoughts on Amazon’s Alexa+ Rollout]
The e-commerce landscape is constantly evolving. What worked last quarter might not work today. How can brand managers stay ahead?
How Winning Brands Get a Piece of the Trillion-Dollar Impulse Buying Market
The spontaneous purchase has always been retail’s secret weapon—that moment when a shopper’s rational brain surrenders to desire and the
The Impact of Inflation and Private Label Trends on Shopper Decisions
The Great Retail Reset: How Economic Pressures Are Rewiring Shopper Behavior We’re witnessing a fundamental shift in shopper behavior. With