Consumer Insights Archives

How Winning Brands Get a Piece of the Trillion-Dollar Impulse Buying Market

nailbiter pr / January 2, 2025

The spontaneous purchase has always been retail’s secret weapon—that moment when a shopper’s rational brain surrenders to desire and the […]

nailbiter pr / January 1, 2025

The Great Retail Reset: How Economic Pressures Are Rewiring Shopper Behavior We’re witnessing a fundamental shift in shopper behavior. With

Here’s a sneak preview of what Reckitt‘s Andrew Flavin and Nailbiter’s Amishi Takalkar will be presenting on May 9th. It promises to be a very

Is your brand ready to close the “SAY-DO GAP” once and for all? When looking for measurable better brand impact,

As we continue to face inflationary pressures, Private Label is top of mind for many of our clients and their

The Category Management Association | SIMA webinar will be shedding light on how current economic challenges are reshaping shopper behavior on March

nailbiter pr / February 27, 2024

Such a great session at the #CMAconference with Nicole Schwend-Katcher, L’Oreal’s VP of Future of Retail. Thanks to Nicole for her partnership in

nailbiter pr / February 18, 2024

Join L’Oréal and NAILBITER at the annual Category Management Association 2024 conference in Dallas, Texas as we unravel the intricacies

nailbiter pr / February 13, 2024

Exciting News from Anheuser-Busch in the World of Hard Beverages! As a category captain, steering through this dynamic landscape is

nailbiter pr / February 10, 2024

Let’s rewind to the invigorating kickoff of NAILBITER 2024!Last week we gathered in our Virginia headquarters to set the tone for the