The Halo Problem: Why Survey Data Overstates Trends
Consumer insights is having a strange moment. There is more data available to researchers than at any point in the […]
Consumer Insights
How Consumer-Led Innovation Wins at Shelf
Most new product failures do not start as bad ideas. They start as good ideas evaluated by a broken process.
Win the Season or Lose the Shelf: The Shopper Behavior Behind Display Activation ROI
Every seasonal activation is a compressed, high-stakes bet. Brands spend months designing displays, negotiating with retailers for floor space, and
Developing a Winning E-Comm Playbook
There’s a phrase that gets thrown around a lot in e-commerce strategy meetings: “We need a playbook.” It sounds right.
Why Watching Beats Asking: What Coca-Cola Learned about Innovation
Please watch this compelling co-presentation with Summer Bell, Human Insights North America at The Coca-Cola Company, and Amishi Takalkar, Co-founder
How Gen Z’s Planned Shopping and Private Label Trust Is Rewriting the Rules for CPG Brands
There's a version of the Gen Z shopper story that brands love to tell. They're impulsive. They're influenced by TikTok.
Practical Advice for High-Quality Shopper Insights
Survey data shows what consumers claim they want and think they did. At Nailbiter, we capture what they actually do.
GLP Meets CPG Webinar
How is GLP-1 reshaping consumer habits and retail decisions? Join Nailbiter and shopper insights expert Yelena Idelchik, MBA as we
IIEX APAC 2025 in Bangkok, Thailand
If you’re attending #IIEX APAC on February 18th in Bangkok, this is one session you won’t want to miss. Come
CMA 2025 in San Antonio, Texas
🐶 🐈 Want to know what impact Private Label is having in the pet aisle??? Join us at the Category