The Halo Problem: Why Survey Data Overstates Trends
Consumer insights is having a strange moment. There is more data available to researchers than at any point in the […]
shopperbehavior
Win the Season or Lose the Shelf: The Shopper Behavior Behind Display Activation ROI
Every seasonal activation is a compressed, high-stakes bet. Brands spend months designing displays, negotiating with retailers for floor space, and
Developing a Winning E-Comm Playbook
There’s a phrase that gets thrown around a lot in e-commerce strategy meetings: “We need a playbook.” It sounds right.
Why Watching Beats Asking: What Coca-Cola Learned about Innovation
Please watch this compelling co-presentation with Summer Bell, Human Insights North America at The Coca-Cola Company, and Amishi Takalkar, Co-founder
Is Your Brand in AI’s Consideration Set? Why the Answer Matters More Than Ever
When a shopper asks ChatGPT what protein powder to buy, which laundry detergent works best, or what OTC pain reliever
IIEX APAC 2025 in Bangkok, Thailand
If you’re attending #IIEX APAC on February 18th in Bangkok, this is one session you won’t want to miss. Come